This was a volunteer project that I did to help my old high school after it was hit by the fires in Sonoma County. As the school was rebuilding itself I did a full brand redesign for their athletic department that was inspired by the original colors and style from when the school first started in the 1970’s. This was done to bring a sense of nostalgia and pride for the school and alumni. This rebrand also included a football field and a basketball gym redesign as well as a whole assortment of apparel for all the various sports to help raise money for those programs.

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November 2018 - April 2019

One issue with this rebrand that I looked to address was the large inconsistencies with colors and styles between each of the school’s sports programs because they all operate relatively independently. To fix this I created a catalog of all the logo variations and design variations for each sport that each had a number. I then worked with the school and helped them create a system using this catalog where anyone getting gear made for a sports program could choose something from this catalog and get that graphic file from the school to always keep the brand consistent.