This was a volunteer project that I did to help my old high school after it was hit by the fires in Sonoma County. As the school was rebuilding itself I did a full brand redesign for their athletic department that was inspired by the original colors and style from when the school first started in the 1970’s. This was done to bring a sense of nostalgia and pride for the school and alumni. This rebrand also included a football field and a basketball gym redesign as well as a whole assortment of apparel for all the various sports to help raise money for those programs.
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November 2018 - April 2019
One issue with this rebrand that I looked to address was the large inconsistencies with colors and styles between each of the school’s sports programs because they all operate relatively independently. To fix this I created a catalog of all the logo variations and design variations for each sport that each had a number. I then worked with the school and helped them create a system using this catalog where anyone getting gear made for a sports program could choose something from this catalog and get that graphic file from the school to always keep the brand consistent.
These are Cardinal Newman Athletic Brand graphics that can be used over a white, gray, black, or red background color.
These are Cardinal Newman Athletic Brand graphics that can be used over a white, gray, or yellow background color.
These are Cardinal Newman Athletic Brand graphics that can be used over a red or black background color.